Owning a business can be scary, lonely, and challenging – we are here to help. We can be a shoulder to lean on in times of need, to help you back on track, When things are going well, we aim to make them even better!

Owning a business can be fun, exciting, and rewarding – we are here to share and embrace your wins!

Yearly planner and pen

Working together

Working with salon and clinic owners

We will look into your business together and see where you have gaps in your portfolio, then find the right brand, training or treatment and take you on that brand journey.

Working with brands

Beauty Brands Connector is an extension of amazing brands, think freelance BDM/Trainer seeding and growing them in the industry. We work with both New, Up and Coming and Established brands.

Helen’s story

I get asked how I discovered my passion. I didn’t, I believe it found me. I had no idea what I wanted to do apart from ‘be like my Dad, a Rep’ or ‘be like my Mum, a Mummy myself’!!

One day I headed out to open day at a local collage for the Ambulance Service and returned home having enrolled on a Beauty Therapy Course, the rest wrote itself and It’s been AMAZING!

During my training as a Beauty Therapist I quickly realised, although I loved the industry, hands on wasn’t for me. I had a huge passion for sales and training, and this is the route I decided to pursue.
Shortly after qualifying I returned to collage, trained, and became a trainer/assessor in the same collage I trained.

A few years down the line the ’ bright lights’ of working on the road beckoned and I secured a job as National Trainer for The Natural Nail Company, where I had a fabulous time sharing the love all over the country and in some cases overseas.

However, I still had the need to challenge my hand in sales, so in 2000 I joined Cosmeceuticals/Skinbrands and had a fabulous 18 years working with many product ranges. Gaining invaluable knowledge/expertise and making life-long connections, many of those who are still with me today.

Following a series of life changing experiences, I had a brief hiatus from the industry, but I soon realised that my heart and true passion remained in the beauty industry. Brands had started reaching out and Beauty Brands Connector was born in 2019.

A brand with heart


“I’ve known Helen for over 20 years within the Skincare industry. When she started Beauty Brands Connector, I knew she would work with brands she truly believed in and that would deliver results to the consumer.

Helen has, perhaps more importantly a unique insight into the trials we salon owners face. I don’t think I would have survived the pandemic without my chats from Helen, keeping my passion for our industry alive.

I trust her judgment and have made some sound investments for my business on her recommendation. She is honest, reliable and I have no hesitation in advising anyone to work with her.”

Julia howard | sALON OWNER